Always be prepared for an unexpected crisis of any kind, when running a business it's inevitable. There's only one way you can avoid severe crisis effects in your business and that's by engaging proven crisis management strategies. Let's guide you on that.
In the midst of a crisis, our crisis management team is well equiped to assist you manage the negative information that may harm your reputation by implementing proven crisis management strategies. In favor to communicate clearly and confidently in the midst of reputation misdeeds, industrial accidents or natural disasters, to benefit from a crisis management plan, our team:
- Identifies current and emerging threats.
- Strategizes communication channels.
- Streamlines recovery strategies.
Analysis
We have over 20+ years experience in Consulting Service.
Content Creation
We present you the various topics of business consultations
Publishing
Always work with premium community development impact investors.
Promotion
Raising business development, and the involvement of partners.
WHAT WE DO
We facilitate the crisis management process through our proven risk management strategies. The Media Age team drafts a flexible plan that covers risk assessment, crisis communication, and public relations. A key component to our approach is a detailed analysis of early warning signals and potential crises to facilitate development of an effective crisis management plan.
- Negative content in news articles.
- Negative online reviews on search engines & other platforms.
- Unflattering images in search results.
Benefits of our Crisis Management Strategy.
Gain valuable benefits with the Media Age crisis management planning and response strategies, improving recovery crisis management and strengthens your brand's reputation.
- Public relations and crisis communications that inform employees, stakeholders, and customers of your response.
- Positioning crisis leadership where required both during a current crisis and after it has passed.
- Clear and effective messaging strategies, empowering you to respond to different types of crises.
- Recognizing key elements of crisis response to provide stakeholders with roles and responsibilities.
- Identifying related threats that can negatively impact your brand.
The seven golden rules of PR Crisis Management.
To manage a crisis, your strategy needs to be timely, effective and authentic.
- Quick Reaction: Get ahead of the story in time before it overwhelms you.
- Take responsibility: Making excuses won’t help your reputation as an authentic brand.
- Take Charge: Acknowledging the issue is important, but taking action to correct is more crucial.
- Get stakeholders on board: Don’t under estimate this step by thinking that public relations only needs to reach customers.
- Cover every channel: A press release is only as powerful as the audience it reaches.
- Engage media monitoring: You’re better prepared for upcoming crises if you identify them approaching.
- Avoid the crisis before it happens: The best way to handle a crisis is not to cause one.
What to avoid!
- Indulging in random reactions: While speed is essential, your responses to a crisis need to be measured, considered and targeted.
- Uncollaborative front: Ensure employees are not responding to the crisis without approval for what they publish.
- Provocation: It’s easy to take criticism of your brand personally, particularly if you’re the target of that criticism. Resist the pressure to hit back.
- Social media crisis: The speed at which a simple topic can turn into a flame when amplified through the lens of social media is frightening.
- Assuming everything is a crisis: Not every negative news event is a crisis, it might just be a simple criticism or a misquote.
- Disenfranchising the PR team: You hired your communications manager and their team for a reason. Let them do their job.
Three distinct phases of Crisis Management.
- Pre-crisis: Focused on identifying potential threats in time and preparing for them.
- Crisis response: Takes place during a crisis, such as an industrial accident or data breach, and involves public relations, stakeholder communication, and many other components.
- Post-crisis: Focused on recovery efforts, allowing the business to return to normal as soon as possible.
Components of Effective Crisis Management PR.
- Planning: Proper planning is the foundation of good crisis management. Through fore-seeing possible crisis situations and proactively creating response plans in time, We can equip your company with effective responses to various crises.
- Training: During a crisis, audiences both internal and external look up to your management team for solutions. Our training equips your management team with a foundation in crisis management techniques and prepares them for intelligent responses in a way that protects your brand's reputation.
- Execution Assistance: In the event of an actual crisis, our experienced PR professionals strategically advice & counsel as well as offer hands-on assistance to guide your brand through the event and post-event recovery.
Transform with us
It's normal not to expect to experience a crisis but in life, the unexpected always tend to occur. Effective crisis management defends your brand from the negative consequences of such events, favoring you to move past the event as quickly as possible.
We understand that a deep-dive research approach is vital in getting to know our clients and take the time to fully immerse ourselves into your world, giving us a solid foundation to create our strategy.
A PR & Media Consultancy Company specializing in Strategic Communication Planning and Execution for private and public companies.
