Crisis Management

Gain valuable benefits with the Media Age crisis management planning and response strategies, improving recovery crisis management and strengthens your brand's reputation.

• Public relations and crisis communications that inform employees, stakeholders, and customers of your response.
• Positioning crisis leadership where required both during a current crisis and after it has passed.
• Clear and effective messaging strategies, empowering you to respond to different types of crises.
• Recognizing key elements of crisis response to provide stakeholders with roles and responsibilities.
• Identifying related threats that can negatively impact your brand.

To manage a crisis, your strategy needs to be timely, effective and authentic.

1. Quick Reaction: Get ahead of the story in time before it overwhelms you.
2. Take responsibility: Making excuses won’t help your reputation as an authentic brand.
3. Take Charge: Acknowledging the issue is important, but taking action to correct is more crucial.
4. Get stakeholders on board: Don’t under estimate this step by thinking that public relations only needs to reach customers.
5. Cover every channel: A press release is only as powerful as the audience it reaches.
6. Engage media monitoring: You’re better prepared for upcoming crises if you identify them approaching.
7. Avoid the crisis before it happens: The best way to handle a crisis is not to cause one.

• Indulging in random reactions: While speed is essential, your responses to a crisis need to be measured, considered and targeted.
• Uncollaborative front: Ensure employees are not responding to the crisis without approval for what they publish.
• Provocation: It’s easy to take criticism of your brand personally, particularly if you’re the target of that criticism. Resist the pressure to hit back.
• Social media crisis: The speed at which a simple topic can turn into a flame when amplified through the lens of social media is frightening.
• Assuming everything is a crisis: Not every negative news event is a crisis, it might just be a simple criticism or a misquote.
• Disenfranchising the PR team: You hired your communications manager and their team for a reason. Let them do their job.

• Pre-crisis: Focused on identifying potential threats in time and preparing for them.
• Crisis response: Takes place during a crisis, such as an industrial accident or data breach, and involves public relations, stakeholder communication, and many other components.
• Post-crisis: Focused on recovery efforts, allowing the business to return to normal as soon as possible.

1. Planning: Proper planning is the foundation of good crisis management. Through fore-seeing possible crisis situations and proactively creating response plans in time, We can equip your company with effective responses to various crises.
2. Training: During a crisis, audiences both internal and external look up to your management team for solutions. Our training equips your management team with a foundation in crisis management techniques and prepares them for intelligent responses in a way that protects your brand's reputation.
3. Execution Assistance: In the event of an actual crisis, our experienced PR professionals strategically advice & counsel as well as offer hands-on assistance to guide your brand through the event and post-event recovery.