Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.
A public affairs professional may be engaged in a variety of activities including
Lobbying on specific policies or legislation
Providing information to stakeholders directly or through media engagement
Monitoring political activity and information
Engagement between businesses or organisations and the public (namely government bodies).
Public affairs and public relations are similar in many ways. Both involve communicating and building relationships with the public, but public affairs is more political in nature while public relations tends to have a more commercial focus.
Since 2003, Media Age has gained knowledge and experience of every type of online reputation management solution. The teams have worked with an array of clients from many different vertical sectors around the world.
We understand that a deep-dive research approach is vital in getting to know our clients and take the time to fully immerse ourselves into your world, giving us a solid foundation to create our strategy.