FAQ’s

Tool for protecting brand equity and managing of the recovery process for the brand during and after a crisis.

In the digital realm, your brand expresses who you are, what you stand for, and what attributes you contribute to the online experience. Brands are intangible, yet represent your value as an individual or business.

The purpose of a brand is to identify you or your company work to shape people's perceptions. Quality positioning is key in launching, building, or defending your brand. Your company deals with numerous reputational and operational threats. With the customized brand management services provided by Media Age, we manage all of your branding needs, allowing you to focus on business growth with as few limitations as possible.

Dealing with sudden disruptive or unexpected negative events that threaten to harm your organization or stakeholders.

BTL means Below The Line Communications. The primary focus of the BTL strategy is to convert leads into paying customers. It includes activities such as direct mail campaigns, sales promotion, public relations, text marketing, gift vouchers, shopfront activity, telemarketing, exhibition, social media marketing, trade shows, flyer distribution, catalogues, sponsorships etc. It also encompasses product demos and distribution of samples at busy places, such as malls, residential complexes, etc.

It depends, marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers.

Our online reputation management services are designed to elevate your brand. The Media Age team ensures customized & comprehensive reputation management to suit your business goals.

1. Optimizing Google search results of positive assets like blogs, articles, and websites.
2. Detecting threats against your brand before they become major crisis targets.
3. Positioning article placements that boost your online presence & dictating their search results.
4. Provision of crisis management strategies that contain emergencies to avoid panic.
5. Managing, fixing & maintaining accurate business listings across search engines over the web.
6. Attracting more qualified job candidates and improving employee productivity.
7. Reduced marketing costs and increased ROI (Return On Investments).

Gain valuable benefits with the Media Age crisis management planning and response strategies, improving recovery crisis management and strengthens your brand's reputation.

• Public relations and crisis communications that inform employees, stakeholders, and customers of your response.
• Positioning crisis leadership where required both during a current crisis and after it has passed.
• Clear and effective messaging strategies, empowering you to respond to different types of crises.
• Recognizing key elements of crisis response to provide stakeholders with roles and responsibilities.
• Identifying related threats that can negatively impact your brand.

Similar to public relations, strategic communication is at the heart of public affairs.

Yes it is & to win over a crisis, your strategy needs to be timely, effective and authentic. The rules include;

1. Quick Reaction: Get ahead of the story in time before it overwhelms you.
2. Take responsibility: Making excuses won’t help your reputation as an authentic brand.
3. Take Charge: Acknowledging the issue is important, but taking action to correct is more crucial.
4. Get stakeholders on board: Don’t under estimate this step by thinking that public relations only needs to reach customers.
5. Cover every channel: A press release is only as powerful as the audience it reaches.
6. Engage media monitoring: You’re better prepared for upcoming crises if you identify them approaching.
7. Avoid the crisis before it happens: The best way to handle a crisis is not to cause one.

• Indulging in random reactions: While speed is essential, your responses to a crisis need to be measured, considered and targeted.
• Uncollaborative front: Ensure employees are not responding to the crisis without approval for what they publish.
• Provocation: It’s easy to take criticism of your brand personally, particularly if you’re the target of that criticism. Resist the pressure to hit back.
• Social media crisis: The speed at which a simple topic can turn into a flame when amplified through the lens of social media is frightening.
• Assuming everything is a crisis: Not every negative news event is a crisis, it might just be a simple criticism or a misquote.
• Disenfranchising the PR team: You hired your communications manager and their team for a reason. Let them do their job.

In simple terms;

• Thought leadership content
• Bylined articles
• White papers
• Case studies
• Marketing collateral
• Education materials
• Briefing notes
• Editorial calendar planning

• Pre-crisis: Focused on identifying potential threats in time and preparing for them.
• Crisis response: Takes place during a crisis, such as an industrial accident or data breach, and involves public relations, stakeholder communication, and many other components.
• Post-crisis: Focused on recovery efforts, allowing the business to return to normal as soon as possible.

1. Planning: Proper planning is the foundation of good crisis management. Through fore-seeing possible crisis situations and proactively creating response plans in time, We can equip your company with effective responses to various crises.
2. Training: During a crisis, audiences both internal and external look up to your management team for solutions. Our training equips your management team with a foundation in crisis management techniques and prepares them for intelligent responses in a way that protects your brand's reputation.
3. Execution Assistance: In the event of an actual crisis, our experienced PR professionals strategically advice & counsel as well as offer hands-on assistance to guide your brand through the event and post-event recovery.

Engagement between businesses or organisations and the public (namely government bodies).

Public affairs and public relations are similar in many ways. Both involve communicating and building relationships with the public, but public affairs is more political in nature while public relations tends to have a more commercial focus.

• Branded search results favoring us to protect and define your brand on search engines.
• Radar-based search results depending on target locations like cities, states, and local regions.
• National and international search queries to boost brand awareness and visibility.
• Identifying keyword searches of your products and services that your clients use to find your business.

Online Reputation Management

In this digital era, online reputation management plays a big role in growing brand awareness, influencing customer purchasing decisions, and rebuilds your damaged online reputation. This strategy is an extension of internet marketing exercise that helps us execute the required tasks.